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KingpinLoads
Better rates

A higher paying loads dispatcher works the whole rate con, not just the number

Most carriers leave money on the table without seeing it. They accept the posted rate, skip the extras, and find out at the dock that detention isn't on the rate con. A higher paying loads dispatcher builds the rate line by line: a better linehaul, plus every accessorial your freight earns, written down before you roll.

No income promises. Just better freight rates, negotiated on every load, with every line written down where you can check it.

What do you run?

Rate build-up

Build a rate line by line

Pick an equipment type, then tick the lines a negotiator asks for and adjust the amounts. The posted rate stays the same; watch what the rest of the rate con adds. Every figure is an example. Detention and TONU only pay when they're triggered, but if they aren't on the rate con, they never pay.

Example
Posted rate
$1,100
Miles
450
Added if every line pays
$175
All-in if every line pays
$1,275
Posted per mile
$2.44
All-in per mile
$2.83

Notice where the money comes from. The linehaul bump is real, but it's often the smallest part. The bigger difference is usually in the extras that weren't in the post: the tarp, the extra stop, the liftgate, the detention terms. Each is a line a broker will often agree to when asked, and rarely offer when not.

For flatbed, the flatbed rate calculator builds a full rate with tarp pay and securement time. Our flatbed rate per mile guide explains what moves open-deck rates.

Market

Where national averages sit right now

Van spot, incl. fuel
$2.95/mi
Reefer spot, incl. fuel
$3.54/mi
Flatbed spot, incl. fuel
$3.54/mi
National averages, broker to carrier, for the week of Aug 30 to Sept 5, 2026.

Source:DAT truckload spot market data, Aug 30-Sept 5, 2026 (week 36) · checked 2026-10

Averages are context, not targets. Your lane can sit well above or below them, and the average doesn't include the accessorials that make the difference on a rate con. Use them to sanity-check an offer, not to set your floor.

Negotiation

How we negotiate, step by step

Negotiation is a process, not a personality. These are the moves, in order.

  1. 01Know your floorYour all-in cost per mile plus what you need to earn. Offers below it don't reach you.
  2. 02Know the laneCurrent rates and how tight capacity is in that lane this week.
  3. 03Count the whole jobMiles, deadhead, dock time, tarps, stops. The rate has to pay for all of it.
  4. 04Counter with a reasonA specific number and why: the deadhead, the tarp, the tight window.
  5. 05Get the extras writtenDetention, TONU, extra stops and tarp pay as lines on the rate con.
  6. 06Walk away when it's wrongA broker who won't move below your floor isn't a lost load. It's a saved day.

To set a counter-offer for a specific load, use the counter-offer target rate calculator.

Accessorials

The extras worth asking for, by equipment

EquipmentAsk forWhy it matters
Dry vanDetention terms, extra stop pay, TONULive unloads at busy DCs eat hours
ReeferLumper terms, detention, reefer fuel where paid separatelyCold storage waits and unloading fees add up fast
Flatbed and step deckTarp pay, detention, securement timeTarping and chaining are real work, often at slow mills
OversizeLayover pay, permit and escort reimbursement, loading timePermit delays and travel windows cost whole days
26 ft boxLiftgate pay, extra stops, residential deliveryDockless and multi-stop deliveries take longer
HotshotExtra stops, loading time, short-run minimumsShort runs can tie up half a day
Power onlyPaid empty trailer moves, detention at yardsBobtail and yard waits earn nothing otherwise
Rate con

Read the rate con line by line before you sign

The rate con is the only promise that counts. Before you sign, check that the rate matches the offer, that every extra we negotiated is written in, and that the detention terms say when the clock starts and what it pays. Check the TONU terms in case the load cancels after you're dispatched.

Then check the payment side: when the broker pays, whether quick pay costs a fee, and where the invoice goes. If anything on the rate con doesn't match what we told you, don't sign it. Call us, and we'll fix it with the broker before the truck moves. Because the rate con comes from the broker straight to you, you're the last check, and that's exactly how it should be.

Timing

Timing changes the rate as much as the talking

The same lane pays differently depending on when you book it. Loads that need to move today, late in the week, or into a market that's short on trucks give you room to push. Loads posted days ahead into a busy market don't. Knowing which is which is half of negotiating.

Brokers also price by how urgent the load is to them. A broker who's been trying to cover a load all afternoon will move more than one who posted it ten minutes ago. That's why calling at the right moment matters, and why a desk watching the boards all day finds better rates than a driver checking between stops.

Your call

You see every line before you say yes

Every offer shows the linehaul and every extra we negotiated. You decide with the whole rate con in view. If you book it, the rate confirmation comes from the broker straight to you, so you can check every line we promised is actually there.

Example

Load offer / Flatbed

Lufkin, TX to Dallas, TX

Miles
175
Rate
$850
Per mile
$4.86

On the rate con: tarp pay $125, detention after 2 hrs

Pickup: Mon 07:00

Rate con path: broker to your inboxBROKERDISPATCHNOT IN THE PATHYOUR INBOXRATE CON, DIRECT

Nothing is booked until you say so. You see the lane, the miles, the rate and every extra before anyone commits your truck.

Limits

What better rates don't mean

Better rates don't mean promises. Nobody can guarantee you a weekly gross or a rate per mile, because the market moves and every lane is different. Anyone who promises a number is selling the promise, not the loads.

They also don't mean burning brokers. A carrier who squeezes every broker on every load ends up with fewer brokers calling. We negotiate firmly and fairly, and we keep the relationships that bring the next load. Sometimes the best long-term rate comes from taking a fair load from a broker who'll call you first next week.

And better rates don't mean never taking a low one. A modest load that moves you out of a dead market, or lands you home on Friday, can be worth more than its rate. The difference is choosing it on purpose, with the next load already in view, instead of taking it because nothing else turned up. When we offer one, we'll tell you why.

Fee

What our fee takes from a better rate

Our fee is a percentage of the load revenue: 5% for one semi truck with an MC older than 6 months, 7% for new MCs, 26 ft boxes and hotshots, and 4% for fleets of 2 or more semi trucks. Accessorials you earn count as revenue; reimbursed costs don't.

The math only works if the rate we negotiate beats what you'd get alone by more than the fee. Check it on your own loads. The full breakdown is on the dispatch pricing page.

Example
Posted rate
$1,300
Negotiated, all lines
$1,600
Fee at 5%
$80
Ahead of posted
$220
Example flatbed load where the tarp and detention terms paid out.
Notes / FAQ

Better rate questions

Note 01What is a good rate per mile?

One that covers your all-in cost per mile, empty miles included, plus what you need to earn, on a load that sets up a good reload. National averages give context, but your lane, equipment and season matter more. A rate that looks good can be poor once you count deadhead and dock time.

Note 02Should accessorials be separate from the rate?

Usually, yes. Tarp pay, extra stops, liftgate and detention terms belong on the rate con as their own lines, or clearly stated if they're built into the rate. Separate lines make it obvious what you're being paid for, and they make claims like detention far easier to collect later.

Note 03How much does deadhead affect my rate?

A lot. Divide the rate by loaded miles and empty miles together, not loaded miles alone. A load that pays well per loaded mile but needs a long deadhead to reach it, or strands you after, can earn less per mile than a lower-paying load that starts close and reloads fast.

Note 04Should I ever take a cheap load?

Sometimes, on purpose. A cheap load that moves you from a dead market to a strong one, or gets you home on time, can be worth more than its rate. What you shouldn't do is take cheap loads by default. Know why you're taking one before you say yes.

Stop taking the posted number.

Every line negotiated, every load your call.